Who knew? Lower prices trigger higher sales at Cannabis NB

Sales in December at government owned stores climb for the fourth month in a row

Cannabis NB launched believing low prices were not required to succeed in New Brunswick but after consumers taught it a hard lesson on that point, the Crown corporation has adopted a different approach — aggressive price discounting.

And it appears to be working.

Last week Statistics Canada reported legal cannabis sales in New Brunswick in December were $4.1 million, an 18.4 per cent improvement over November. It’s the fourth straight monthly increase in sales in New Brunswick, where per capita purchases at government cannabis outlets have overtaken those in Nova Scotia.

Robert Jones · CBC News
www.cbc.ca/news/canada/new-brunswick/lower-prices-trigger-higher-sales-1.5479052