The Ontario Cannabis Store is aiming to create a “robust” regulated marketplace of seed varieties in an attempt to wrest market share from entrenched illicit sellers.
The provincial wholesaler is currently onboarding seeds from two companies and is in talks with several others to bring their offerings to Canada’s largest adult-use marijuana market, OCS Senior Category Manager Peter Shearer told Marijuana Business Daily.
The addition of the new seed selections – from ANC Cannabis, a micro-class license holder in Alberta, as well as British Columbia-based ProgenyBio Agricultural Services – will increase selection for consumers who currently have only one legal choice – Bakerstreet from Tweed. That product is currently out of stock.
“The addition of ANC has breathed life back into the category and opened people’s eyes to the potential of this segment,” Shearer said.
By Matt Lamers – Marijuana Business Daily.