We are at a significant milestone in Canadian cannabis history.
Legal cannabis surpassed the black market for the first time. Statistics Canada data shows spending on legal weed (medical and recreational combined) was $803 million, while spending on illicit pot was $785 million in the second quarter of 2020.
The scales are tipping.
The black market has been losing turf on multiple fronts – fewer customers, brain drain, crackdown on unlicensed brick-and-mortar. Meanwhile, legal cannabis has been gaining ground – Cannabis 2.0, innovation, legitimacy.
While there have been growing pains, the quality is up and cost is down; that’s what counts for customers.
Kelowna Spiritleaf franchise owner Tarek Shbib said the shift is a huge deal.
He said the massive amount of products now available on the market is incomparable to before, and the level of innovation on the legal side is tough to compete with.
“From nano-emulsion being used in drinks for much faster THC delivery into the body, to state of the art facilities using large scale C02 extraction to create potent and safe products that consumers can feel confident in using,” Shbib said.
It’s especially true as more concentrates come out into the market, including shatter, live rosin, caviar, as well as badder/budder.
By David Wylie – Castanet.net
Read More here: www.castanet.net/news/By-the-ounce/309544/Legal-cannabis-beats-illegal