Fire & Flower Achieves Milestone of 45 Cannabis Retail Stores Ahead of Projections

Fire & Flower Cannabis Retail Stores (C) 2020 Fire & Flower Holdings Corp. (CNW Group/Fire & Flower Holdings Corp.)
Fire & Flower Holdings Corp. (“FFHC”) (TSX: FAF) and its wholly-owned subsidiary Fire & Flower Inc. (collectively with FFHC, “Fire & Flower” or the “Company”), today announced that it has achieved the milestone of 45 open and operating cannabis retail stores.

Fire & Flower has previously stated that the Company anticpated achieving the milestone of 45 retail cannabis stores by the end of its fiscal year, being February 1, 2020. The Company has achieved this milestone several weeks in advance of its previously stated goal and today has 46 open and operating stores across its retail network.

The new stores included in the Company’s milestone achievement are located at the following addresses:

1108 4th street SW, Calgary, Alberta
6004 Country Hills Blvd NE, Calgary, Alberta
212, 11245 Valley Ridge Drive NW, Calgary, Alberta
350, 590 Baseline Road, Sherwood Park, Alberta
19-99 Wye Road, Sherwood Park, Alberta
1276 3 Avenue South, Lethbridge, Alberta
10 Westwind Drive, Spruce Grove, Alberta
40 Hewlett Park Landing, Sylvan Lake, Alberta
4331-52 Avenue, Whitecourt, Alberta

“Fire & Flower is committed to delivering on the targets that we have provided to our shareholders and reaching 45 cannabis retail stores several weeks in advance of when we had anticipated to reach this target is a clear demonstration of our discipline in achieving our goals,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer. “Achieving this aggressive goal is a testament to our deep retail experience and strong management team. As the cannabis industry continues to face headwinds, Fire & Flower is well positioned to continue to achieve growth and demonstrate leadership in the category.”

The operating hours of these new stores are available on Fire & Flower’s website at www.fireandflower.com/locations/.

The Company continues to focus on opening new retail stores across Alberta, where the AGLC continues to issue retail licences, and in the province of Ontario where open licensing has commenced. Fire & Flower is also closely monitoring regulatory environments and taking proactive steps in provinces across Canada to ensure early market entry when private retail opportunities emerge.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns or has interest in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.

Through its strategic investment with Alimentation Couche-Tard Inc. (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.

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