Chews your own adventure: Aurora hits the ground running on Cannabis 2.0

Chocolate, gummies and vapes among the offerings to hit the store shelves soon

Are you canna-curious? Aurora wants to know.

The eager Edmonton-based company noted it began shipping a new, diverse range of 2.0 cannabis products nationwide at 12:01 a.m. on Dec. 16 — the moment it became legal to do so. “We are confident our new products will be among the first to market,” said Michelle Tafler, senior director of brand for Aurora Cannabis.

“This is an exciting milestone for our industry. We’re proud that we are able to offer such a range of products across the country right out of the gate, including gummies, vapes, cookies, chocolates and mints,” Tafler said.

“Our customized extraction process uses a method that is unique to Aurora, allowing us to infuse our products with natural terpenes and the same high-quality cannabis that consumers have come to trust from Aurora,” Tafler said. “Consumers can have confidence in the purity of our cannabis extracts, which are free of fillers, dilutives or additives,” she added.

By David Yasvinski The Growth Op
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