Keep Labs won an Innovation Award Honoree award for CES 2020 but is banned from saying the word “cannabis” on the CES show floor. Weeks later, the CTA, the trade group behind CES, told Keep Labs it could only exhibit if the company’s signage, marketing materials, and the product is free from cannabis product and paraphernalia.
To be named as an honoree is a significant honor for any company, but with Keep Labs, it’s historic. Keep is a product designed explicitly for cannabis, and this is the first time a company centered around marijuana has won an award from CES.
Because of the strict guidelines, Keep Labs decided it wasn’t in its best interest to exhibit at CES despite winning one of its top awards. The company is currently featured on the CES website, among other Innovation Award Honorees, where the word “cannabis” is used throughout the description.
By Matt Burns TechCrunch
Read More Here: ca.news.yahoo.com/ces-awards-cannabis-company-then-163326952.html